Ad Position Analysis: How to Determine the Ideal Ad Slot?
Many advertisers believe that being at position 1 is the ultimate goal for the success of Google Ads campaigns. However, position 1 is not always the best for your business. There are many things that you should take into account when you determine the best ad position for your business. Is being at position 1…
5 Advanced Excel Formulas for PPC Professionals
Excel is one of the most powerful tools that can make you better and faster in PPC management, it’s a very crucial skill for every digital marketer. In this post, we’ll go over 5 formulas that will make your life much easier, starting from building campaigns, writing ads, and analyzing data sets. 1. IF contains this…
How to upgrade to GA4 on WordPress?
GA4 is the latest version of Google Analytics. You can use it for a website, an app, or both a website and app together. Universal Analytics properties only support websites. Google has made GA4 the default experience for analytics properties and strongly encourages users to upgrade to Google Analytics 4 properties. In this guide, I…
How to upgrade to GA4 on Shopify?
Google has made GA4 the default experience for analytics properties and strongly encourages users to upgrade to Google Analytics 4 properties. Shopify still doesn’t have any native integration for GA4, they only support universal Analytics at the moment. I will guide you today step by step on how you can upgrade your universal analytics to…
Facebook & Microsoft Ads Link Checker Script
Google has its own link checker script to monitor broken URLs for Google Ads. However, when it comes to Facebook Ads and other channels, it could be a bit challenging to find out broken links, essentially, that websites evolve, new pages get added, old pages are taken down, and links get broken and fixed. Keeping your…
Quality Score Analysis via Google Data Studio
Quality score is the second-largest component in calculating the Ad Rank, a higher quality score can lead to lower prices and better ad position. Basically, it’s a key to a successful Google Ads campaign, you can determine any account’s health by the quality of its ads and keywords. In this post, you will learn how to…
Facebook Cross Device Analysis
Cross-device tracking is still one of Facebook’s biggest advantages over other competitors. Facebook uses cookies in combination with the Facebook ID to identify users across devices. Moreover, on mobile devices, they utilize device identifiers such as Apple’s Identifier for Advertising (IDFA) and Android’s Advertising ID. However, before we start explaining how to conduct the cross-device…
The Complete Google Analytics Audit Checklist
It is critical to make sure you are basing your decisions on accurate data. In addition to having reliable data, you want to make sure that your data is both relevant and actionable. Therefore, today we’ve pulled together a comprehensive Google Analytics audit checklist to help you audit your account and make sure your data…
Custom Dimensions and Metrics in Enhanced Ecommerce
Google Analytics enhanced ecommerce enables the measurement of user interactions with products on ecommerce websites across the user’s shopping experience. It measures product page views, adding and removing products from shopping carts, initiated, abandoned, and completed transactions. Enhanced ecommerce comes with a group of predefined dimensions & metrics that represent info about the products sent to GA (e.g….
5 Tips to Take Shopping Ads to the Next Level
One of the main challenges of running shopping campaigns is the lack of control and the struggle to differentiate yourself from other advertisers. Today, we’ve put together 5 optimization tips that can help you squeeze the most out of your shopping ads and not waste your money on queries or products that don’t perform well….