Improve your analytics skills with advanced Google Analytics tutorials data-driven techniques & strategies and learn how to turn data into actionable insights.
If you ever run a display campaign through AdWords or any DSP with the objective to drive traffic or conversion, you’ve probably noticed a big difference in traffic performance driven by ads within mobile apps vs mobile web pages. If …
Audience Network allows advertisers to extend their ad campaigns beyond Facebook to reach more audiences on third-party apps and websites where the targeting works by matching each person’s mobile device to his or her Facebook profile. At first, when Facebook introduced the …
Many advertisers believe that being at a position 1 is the ultimate goal for the success of AdWords campaigns. However, position 1 is not always the best for your business. There are many things that you should take into account when …
Excel is one of the most powerful tools that can make you better and faster in PPC management, it’s a very crucial skill for every digital marketer. In this post, we’ll go over 5 formulas that will make your life much …
Regular expressions (regex or regexp) can help save time and effort when working with Google Analytics, Google Tag Manager and now Google Data Studio. They add extra flexibility to the way you create definitions or include & exclude data from your reports. …
Google has its own link checker script to monitor broken URLs for AdWords Ads. However, when it comes to Facebook Ads and other channels, it could be a bit challenging to find out broken links, essentially, that websites evolve, new …
Quality score is the second largest component in calculating the Ad Rank, a higher quality score can lead to lower prices and better ad position. Basically, it’s a key to a successful AdWords campaigns, you can determine any account health by …
Cross device tracking is still one of Facebook’s biggest advantage over other competitors. Facebook uses cookies in combination with the Facebook ID to identify users across devices. Moreover, on mobile devices, they utilize the device identifiers such as Apple’s Identifier for …
It is critical to make sure you are basing your decisions on accurate data. In addition to having reliable data, you want to make sure that your data is both relevant and actionable. Therefore, today we’ve pulled together a comprehensive …
Google Analytics enhanced ecommerce enables the measurement of user interactions with products on ecommerce websites across the user’s shopping experience. It measures product page views, adding and removing products from shopping carts, initiated, abandoned, and completed transactions. Enhanced ecommerce comes with a …
