Monthly Archives: June 2017
Deep Dive Analysis: Mobile Apps vs Mobile Web Placements
If you ever run a display campaign through Google Ads or any DSP with the objective to drive traffic or conversion, you’ve probably noticed a big difference in traffic performance driven by ads within mobile apps vs mobile web pages. If you realized this already, you’re probably wondering what you should do? Should you exclude…
5 Tips to Take Shopping Ads to the Next Level
One of the main challenges of running shopping campaigns is the lack of control and the struggle to differentiate yourself from other advertisers. Today, we’ve put together 5 optimization tips that can help you squeeze the most out of your shopping ads and not waste your money on queries or products that don’t perform well….
Google Ads Script to Set Radius Targeting in Bulk
AdWords Editor does actually support proximity targets where you set the radius targeting of your campaigns via uploading the longitude and altitude in a specific format. However, a common issue that you might face when adding your location targets in bulk is “Unresolved Location” where the editor doesn’t recognize the areas’ addresses. This might result…