Tag Archives: Google Ads
Run Search Query Report Like a Pro Using Google Ads Scripts
One of the most important reports of managing AdWords campaigns is the search query report. You need to see the actual search queries that trigger your ads to identify new terms to add to your positive keywords and find undesired search terms and add them as negative keywords. Actually, the process can be time-consuming if you manage…
Deep Dive Analysis: Mobile Apps vs Mobile Web Placements
If you ever run a display campaign through Google Ads or any DSP with the objective to drive traffic or conversion, you’ve probably noticed a big difference in traffic performance driven by ads within mobile apps vs mobile web pages. If you realized this already, you’re probably wondering what you should do? Should you exclude…
Ad Position Analysis: How to Determine the Ideal Ad Slot?
Many advertisers believe that being at position 1 is the ultimate goal for the success of Google Ads campaigns. However, position 1 is not always the best for your business. There are many things that you should take into account when you determine the best ad position for your business. Is being at position 1…
Quality Score Analysis via Google Data Studio
Quality score is the second-largest component in calculating the Ad Rank, a higher quality score can lead to lower prices and better ad position. Basically, it’s a key to a successful Google Ads campaign, you can determine any account’s health by the quality of its ads and keywords. In this post, you will learn how to…
5 Tips to Take Shopping Ads to the Next Level
One of the main challenges of running shopping campaigns is the lack of control and the struggle to differentiate yourself from other advertisers. Today, we’ve put together 5 optimization tips that can help you squeeze the most out of your shopping ads and not waste your money on queries or products that don’t perform well….
Setting up AdWords Dynamic Search Ads via Page Feed
Dynamic Search Ads (DSA) are one of the easiest ways to increase your reach and find more opportunities without any keywords research. Targeting for dynamic search ads works by matching people’s searches on Google with specific pages on your site. And of course, you’re in control of how this target works. Google offers 3 targeting…
Google Ads Script to Pause/Remove Low Search Volume Keywords
Low search volume is a status that Google Ads gives to keywords with very little to no search history. The keywords remain inactive until the number of search queries for these keywords increases (even a small amount), they’ll be reactivated and will start triggering your ads to show again. When you have a keyword with low search…
Advanced Ads Customization via AdWords IF Functions
AdWords IF Functions allow advertisers to tailor ads by device or audience type. You can insert a specific message in your ads when a condition is met, based on who is searching and what device they are searching for. AdWords IF statement is similar to ad customizer which adapts your text ads to what someone…
Advanced Dynamic Remarketing Implementation via GTM
Have you ever wanted to set up dynamic remarketing tags, but your developers are super busy to implement the data layers? In this article, we will be using custom javascript codes to capture the dynamic remarketing attributes instead of populating new data layers to the website. The particular industry that we will cover here will be the Retail industry,…
Automate Weekly Reports Using Google Ads Scripts
Searching for a tool or a service that can easily enable you to report and create dashboards of your Google Adwords campaigns. No Need, we have written a Google Ads script that will save you an hour every week. Either you are on the agency side or the client side, creating Google Ads weekly reports…