Monthly Archives: October 2016

Advanced Dynamic Remarketing Implementation via GTM

Have you ever wanted to set up dynamic remarketing tags, but your developers are super busy to implement the data layers? In this article, we will be using custom javascript codes to capture the dynamic remarketing attributes instead of populating new data layers to the website. The particular industry that we will cover here will be the Retail industry,…

Read More

Advanced Performance Forecasting Techniques

Forecasting is a key element in conducting your performance media plans and campaigns’ success, before we explain how to forecast, we have to understand what regression analysis is. Regression analysis according to Wikipedia is a statistical process for estimating the relationships among variables. It allows us to make predictions about future outcomes by estimating the…

Read More