Google Ads Script to Export a Monthly Spend Report vs PO Number
Many media agencies struggle every month to generate a spend report for each purchase order number, so the finance team can settle accounts’ invoices and payments. The manual process can be time-consuming and mistakes could happen, especially if the number of accounts is large. To automate the process, we’ve written an MCC AdWords script that…
Automate Weekly Reports Using Google Ads Scripts
Searching for a tool or a service that can easily enable you to report and create dashboards of your Google Adwords campaigns. No Need, we have written a Google Ads script that will save you an hour every week. Either you are on the agency side or the client side, creating Google Ads weekly reports…
Troubleshooting Dynamic Remarketing Ads
Dynamic Remarketing is one of the most powerful solutions to drive more online sales. It took ad customization to a next level by showcasing products that are tailored to each individuals browsing behavior. However, the whole process of setting up dynamic remarketing could be quite complicated for many marketers, there are different specs in terms of feed…
Feed Optimization via Google Sheets
How many times you wanted to change something in your Google Shopping or Dynamic Retargeting feed, but you had to wait so long for a web developer resource to free up. You just might have wanted to add a new currency to your shopping campaigns, push a custom label of your best selling products or…
Cohort Analysis for Performance Marketing
A cohort is a group of users who share a common characteristic, while cohort analysis is a study that focuses on the activities of a particular cohort. It allows you to compare how different cohort of customers behave over time and see the pattern of the lifetime value of a customer or a user. Examples…
Google Ads Script to Check Ad Groups without Expanded Text Ads
AdWords no longer supports the standard text ads, any new text ads generated should use the expanded text ad format. So, if you haven’t made a full transition, you actually need to hurry up and migrate all of your standard ads to the new expanded text ads. Today, we developed a new simple AdWords script that you…
Google Ads Script to Exclude Locations Automatically
Recently, we had an interesting case with one of our clients where he always needed to exclude different locations from his Google Ads campaigns based on the business availability. This used to happen very often and the client used to come back to us every couple of days asking to exclude and include different certain…
Is my AdWords Account Fully Optimized?
Many performance marketers always want to know the secret to AdWords success. They wonder what advanced features other accounts use and what a master AdWords account looks like. I am sure you’ve heard this question many times, is my AdWords account fully optimized? Today we are going answer all of these questions, but before we…
Dynamic Product Pricing Using Ad Customizer
Ad customizer is an underutilized feature within the AdWords platform. It allows advertisers to dynamically insert content into their ads based on certain parameters pulled from a datasheet that they have uploaded. It adapts your text ads to what someone is searching for, which device she’s using, where he’s located, or even the date, time of day,…
Troubleshooting Too Low Bounce Rate in GA
Google Analytics calculates bounce rate as the percentage of single page visits or single interaction. Google does this by measuring the time of the first arrival of a visitor, and if there isn’t a second interaction within 30 minutes, it counts as a” Bounce”. For example, let’s say someone lands on your website, this is now by…