Tag Archives: Analytics

Google Analytics Measurement Protocol API

Sending Events via Google Analytics Measurement Protocol API

The rise in data protection and privacy regulations has created new challenges that have serious implications on the entire digital industry. Web browsers like Safari and Mozilla have released a range of updates, like Intelligent Tracking Prevention (ITP), that work against tracking technologies by blocking third-party cookies and applying restrictions on the first-party cookies as…

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Facebook Cross Device Analysis

Cross-device tracking is still one of Facebook’s biggest advantages over other competitors. Facebook uses cookies in combination with the Facebook ID to identify users across devices. Moreover, on mobile devices, they utilize device identifiers such as Apple’s Identifier for Advertising (IDFA) and Android’s Advertising ID. However, before we start explaining how to conduct the cross-device…

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Custom Dimensions and Metrics in Enhanced Ecommerce

Google Analytics enhanced ecommerce enables the measurement of user interactions with products on ecommerce websites across the user’s shopping experience. It measures product page views, adding and removing products from shopping carts, initiated, abandoned, and completed transactions. Enhanced ecommerce comes with a group of predefined dimensions & metrics that represent info about the products sent to GA (e.g….

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