Monthly Archives: November 2016
Facebook Cross Device Analysis
Cross-device tracking is still one of Facebook’s biggest advantages over other competitors. Facebook uses cookies in combination with the Facebook ID to identify users across devices. Moreover, on mobile devices, they utilize device identifiers such as Apple’s Identifier for Advertising (IDFA) and Android’s Advertising ID. However, before we start explaining how to conduct the cross-device…
Troubleshooting Too Low Bounce Rate in GA
Google Analytics calculates bounce rate as the percentage of single page visits or single interaction. Google does this by measuring the time of the first arrival of a visitor, and if there isn’t a second interaction within 30 minutes, it counts as a” Bounce”. For example, let’s say someone lands on your website, this is now by…
Expose Client & User ID in Google Analytics
Google Analytics uses a unique identifier to determine if two hits belong to the same user, the unique identifier associated with that particular user must be sent with each hit. GA accomplishes this via Client ID which is a unique, randomly generated string that gets stored in the browser’s cookies, so subsequent visits to the same…
How to Calculate Your Break-Even CPC?
There are many ways to determine what CPC amount to set for your campaigns. You can figure this out based on your targets, what you know about your business, or the value of your sales. In this article, we will go through two approaches to calculating your ideal CPC. Whether you have a target cost…