If you ever run a display campaign through AdWords or any DSP with the objective to drive traffic or conversion, you’ve probably noticed a big difference in traffic performance driven by ads within mobile apps vs mobile web pages. If …
One of the main challenges of running shopping campaigns is the lack of control and the struggle to differentiate yourself from other advertisers. Today, we’ve put together 5 optimization tips that can help you squeeze the most out of your …
Audience Network allows advertisers to extend their ad campaigns beyond Facebook to reach more audiences on third-party apps and websites where the targeting works by matching each person’s mobile device to his or her Facebook profile. At first, when Facebook introduced the …
Many advertisers believe that being at a position 1 is the ultimate goal for the success of AdWords campaigns. However, position 1 is not always the best for your business. There are many things that you should take into account when …
Excel is one of the most powerful tools that can make you better and faster in PPC management, it’s a very crucial skill for every digital marketer. In this post, we’ll go over 5 formulas that will make your life much …
Regular expressions (regex or regexp) can help save time and effort when working with Google Analytics, Google Tag Manager and now Google Data Studio. They add extra flexibility to the way you create definitions or include & exclude data from your reports. …
Floodlight tags are used to track and report conversions in DoubleClick Campaign Manager (DCM), DoubleClick Bid Manager, and DoubleClick Search (DS). Floodlight uses activities, tags and lookback window to count conversions. A Floodlight activity is a specific action you want to track, …
Google Analytics allows importing cost data for non-Google campaigns where you can monitor performance across all your channels in one place. In this article, we will learn how to upload the cost data for your Facebook and Bing campaigns into Google Analytics automatically using …
Google has its own link checker script to monitor broken URLs for AdWords Ads. However, when it comes to Facebook Ads and other channels, it could be a bit challenging to find out broken links, essentially, that websites evolve, new …
E-commerce websites are now vulnerable to price wars from competitors who want to gain more market share. When a competitor makes an aggressive price move, one of the first steps you should take is to stop the marketing activity of the …
