Regular expressions (regex or regexp) can help save time and effort when working with Google Analytics, Google Tag Manager and now Google Data Studio. They add extra flexibility to the way you create definitions or include & exclude data from your reports. …
If you ever run a display campaign through AdWords or any DSP with the objective to drive traffic or conversion, you’ve probably noticed a big difference in traffic performance driven by ads within mobile apps vs mobile web pages. If …
What’s Google Optimize? Google Optimize is the free version of the enterprise solution Google Optimize 360. It’s Google’s A/B testing and personalization platform. Like most A/B testing platforms, it allows users to run experiments and test variations of a site in order …
Audience Network allows advertisers to extend their ad campaigns beyond Facebook to reach more audiences on third-party apps and websites where the targeting works by matching each person’s mobile device to his or her Facebook profile. At first, when Facebook introduced the …
One of the most important reports of managing AdWords campaigns is the search query report. You need to see the actual search queries that trigger your ads to identify new terms to add to your positive keywords and find undesired search terms …
Accelerated Mobile Pages allow your website to render instantly on mobile devices, so they improve users’ experience and get a ranking boost on Google search results. However, AMP doesn’t support Javascript by default and hence you cannot use analytics.js on …
Many advertisers believe that being at a position 1 is the ultimate goal for the success of AdWords campaigns. However, position 1 is not always the best for your business. There are many things that you should take into account when …
Excel is one of the most powerful tools that can make you better and faster in PPC management, it’s a very crucial skill for every digital marketer. In this post, we’ll go over 5 formulas that will make your life much …
Floodlight tags are used to track and report conversions in DoubleClick Campaign Manager (DCM), DoubleClick Bid Manager, and DoubleClick Search (DS). Floodlight uses activities, tags and lookback window to count conversions. A Floodlight activity is a specific action you want to track, …
Google Analytics allows importing cost data for non-Google campaigns where you can monitor performance across all your channels in one place. In this article, we will learn how to upload the cost data for your Facebook and Bing campaigns into Google Analytics automatically using …
