Tag Archives: Facebook Ads

Script to monitor Facebook Ads Change History in Google Sheets

Script to Monitor Facebook Ads Change History in Google Sheets

Managing Facebook Ads campaigns can be challenging, especially when it comes to keeping track of changes and optimizing performance across different accounts. Although many Google Sheets add-ons allow exporting Facebook Ads reports to Sheets, none of them seem to support retrieving Facebook Ads change history. That’s why I developed an App script that automatically checks…

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Facebook Cross Device Analysis

Cross-device tracking is still one of Facebook’s biggest advantages over other competitors. Facebook uses cookies in combination with the Facebook ID to identify users across devices. Moreover, on mobile devices, they utilize device identifiers such as Apple’s Identifier for Advertising (IDFA) and Android’s Advertising ID. However, before we start explaining how to conduct the cross-device…

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