Discover how Google Tag Manager (GTM) can simplify the tag implementation and management process for marketers, analysts, and developers via deploying all tags in one place.
Floodlight tags are used to track and report conversions in DoubleClick Campaign Manager (DCM), DoubleClick Bid Manager, and DoubleClick Search (DS). Floodlight uses activities, tags and lookback window to count conversions. A Floodlight activity is a specific action you want to track, …
Accelerated Mobile Pages allow your website to render instantly on mobile devices, so they improve users’ experience and get a ranking boost on Google search results. However, AMP doesn’t support Javascript by default and hence you cannot use analytics.js on …
Google Analytics uses a unique identifier to determine if two hits belong to the same user, the unique identifier associated with that particular user must be sent with each hit. GA accomplishes this via Client ID which is a unique, randomly …
Have you ever wanted to set up dynamic remarketing tags, but your developers are super busy to implement the data layers? In this article, we will be using custom javascript codes to capture the dynamic remarketing attributes instead of populating new data …
