Tag Archives: Google Tag Manager
Machine Learning inside Google Tag Manager
Machine learning has disrupted many sectors in our life including marketing. Marketers are now able to analyze large amounts of data and provide understandable analysis or results that can use to their advantage. There are many ML libraries and APIs that you can start using today to enhance your digital analytics and marketing results. Machine…
How to Track AMP in Google Analytics?
Accelerated Mobile Pages allow your website to render instantly on mobile devices, so they improve users’ experience and get a ranking boost on Google search results. However, AMP doesn’t support Javascript by default and hence you cannot use analytics.js on Accelerated Mobile Pages. A different Analytics tag is provided specifically for AMPs. Ahmed AliEx-Google, building MarTech…
Floodlight Tags Implementation and Configuration
Floodlight tags are used to track and report conversions in Campaign Manager, Display & Video 360 (DV360), and Search Ads 360 (SA360). Floodlight uses activities, tags, and lookback window to count conversions. A Floodlight activity is a specific action you want to track, such as purchases or sign-ups. For each action you want to track, you…
Advanced Dynamic Remarketing Implementation via GTM
Have you ever wanted to set up dynamic remarketing tags, but your developers are super busy to implement the data layers? In this article, we will be using custom javascript codes to capture the dynamic remarketing attributes instead of populating new data layers to the website. The particular industry that we will cover here will be the Retail industry,…
Expose Client & User ID in Google Analytics
Google Analytics uses a unique identifier to determine if two hits belong to the same user, the unique identifier associated with that particular user must be sent with each hit. GA accomplishes this via Client ID which is a unique, randomly generated string that gets stored in the browser’s cookies, so subsequent visits to the same…