All posts by Ahmed Ali

Ex-Google, building MarTech and AdTech products, successfully shipped GA4 Auditor and GA4 SQL so far. If you're interested in doing business together, Contact Me!

The A-Z Guide to Google Optimize

What’s Google Optimize? Google Optimize is the free version of the enterprise solution Google Optimize 360. It’s Google’s A/B testing and personalization platform. Like most A/B testing platforms, it allows users to run experiments and test variations of a site in order to optimize the conversion funnel and users’ experience. Moreover, it natively integrates with Google Analytics, which makes…

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