All posts by Ahmed Ali
Complete Guide to Facebook Advanced Matching
Cross device tracking is still one of Facebook’s biggest advantage over other competitors. Facebook uses cookies in combination with the Facebook ID to identify users across devices, moreover, on mobile devices they utilize the device identifiers such as Apple’s Identifier for Advertising (IDFA) and Android’s Advertising ID. However, there are limits to this approach, users might…
4 Advanced Ways to Calculate Bid Adjustments
Now bid adjustments are available across mobile, tablet and desktop as separate elements where you can have more control over AdWords bidding at the device level. In this article, we will be going through 4 approaches to calculating device bid adjustment ratios, but before we do so, it’s important to mention this is an ongoing…