All posts by Ahmed Ali

Ex-Google, building MarTech and AdTech products, successfully shipped GA4 Auditor and GA4 SQL so far. If you're interested in doing business together, Contact Me!

Complete Guide to Facebook Advanced Matching

Cross device tracking is still one of Facebook’s biggest advantage over other competitors. Facebook uses cookies in combination with the Facebook ID to identify users across devices, moreover, on mobile devices they utilize the device identifiers such as Apple’s Identifier for Advertising (IDFA) and Android’s Advertising ID. However, there are limits to this approach, users might…

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