Tag Archives: Analytics

Advanced Performance Forecasting Techniques

Forecasting is a key element in conducting your performance media plans and campaigns’ success, before we explain how to forecast, we have to understand what regression analysis is. Regression analysis according to Wikipedia is a statistical process for estimating the relationships among variables. It allows us to make predictions about future outcomes by estimating the…

Read More

Join our Mailing list

We don't send too many emails, but when we do it'll be stuff you actually want to read. Join over +1000 digital experts now!