Category Archives: Optimize
The Ultimate Google Ads Audit Guide for Agencies and Brands
A thorough Google Ads audit is essential for maintaining optimal account performance and identifying areas for improvement. This guide breaks down the audit process into key categories: account structure, tracking, targeting, budget and bidding, and ads and extensions. Before diving into the specifics, it’s worth noting that while this guide provides a manual approach to…
Building Keywords Generator with Google Sheets & Keyword Planner API
Google Ads Keyword Planner is a powerful tool that can help you discover new keywords for your paid campaigns and even improve your SEO ranking. However, the process of keyword research can be tedious and time-consuming, especially if you’re managing multiple campaigns at once. But what if you could automate the process of keyword research…
Google Ads Script to Monitor Change History
If you work at an agency or manage several Google Ads accounts, it can be difficult to keep track of everything. Sometimes certain accounts don’t receive enough attention or optimization, which can have negative consequences on performance. To address this challenge, I have developed this Google Ads Scripts that perform the following tasks: • Check…
Script to Copy Filters between Google Analytics Accounts
Do you have over 50 filters that you want to replicate and copy from one Google Analytics to another? Unfortunately, Google Analytics doesn’t allow to copy filters between different accounts, copying filters is only available for views within one Google Analytics account. However, I wrote this Google App Script that uses the Google Analytics Management…
Google Ads Script to Pause Ads When your Prices aren’t Competitive
E-commerce websites are now vulnerable to price wars from competitors who want to gain more market share. When a competitor makes an aggressive price move, one of the first steps you should take is to stop the marketing activity of the affected products/services, until you think about how your participation should look like. So, you avoid…
Run Search Query Report Like a Pro Using Google Ads Scripts
One of the most important reports of managing AdWords campaigns is the search query report. You need to see the actual search queries that trigger your ads to identify new terms to add to your positive keywords and find undesired search terms and add them as negative keywords. Actually, the process can be time-consuming if you manage…
The A-Z Guide to Google Optimize
What’s Google Optimize? Google Optimize is the free version of the enterprise solution Google Optimize 360. It’s Google’s A/B testing and personalization platform. Like most A/B testing platforms, it allows users to run experiments and test variations of a site in order to optimize the conversion funnel and users’ experience. Moreover, it natively integrates with Google Analytics, which makes…
5 Tips to Take Shopping Ads to the Next Level
One of the main challenges of running shopping campaigns is the lack of control and the struggle to differentiate yourself from other advertisers. Today, we’ve put together 5 optimization tips that can help you squeeze the most out of your shopping ads and not waste your money on queries or products that don’t perform well….
Setting up AdWords Dynamic Search Ads via Page Feed
Dynamic Search Ads (DSA) are one of the easiest ways to increase your reach and find more opportunities without any keywords research. Targeting for dynamic search ads works by matching people’s searches on Google with specific pages on your site. And of course, you’re in control of how this target works. Google offers 3 targeting…
Google Ads Script to Pause/Remove Low Search Volume Keywords
Low search volume is a status that Google Ads gives to keywords with very little to no search history. The keywords remain inactive until the number of search queries for these keywords increases (even a small amount), they’ll be reactivated and will start triggering your ads to show again. When you have a keyword with low search…