Category Archives: Analyze
Facebook & Microsoft Ads Link Checker Script
Google has its own link checker script to monitor broken URLs for Google Ads. However, when it comes to Facebook Ads and other channels, it could be a bit challenging to find out broken links, essentially, that websites evolve, new pages get added, old pages are taken down, and links get broken and fixed. Keeping your…
Quality Score Analysis via Google Data Studio
Quality score is the second-largest component in calculating the Ad Rank, a higher quality score can lead to lower prices and better ad position. Basically, it’s a key to a successful Google Ads campaign, you can determine any account’s health by the quality of its ads and keywords. In this post, you will learn how to…
Facebook Cross Device Analysis
Cross-device tracking is still one of Facebook’s biggest advantages over other competitors. Facebook uses cookies in combination with the Facebook ID to identify users across devices. Moreover, on mobile devices, they utilize device identifiers such as Apple’s Identifier for Advertising (IDFA) and Android’s Advertising ID. However, before we start explaining how to conduct the cross-device…
The Complete Google Analytics Audit Checklist
It is critical to make sure you are basing your decisions on accurate data. In addition to having reliable data, you want to make sure that your data is both relevant and actionable. Therefore, today we’ve pulled together a comprehensive Google Analytics audit checklist to help you audit your account and make sure your data…
Custom Dimensions and Metrics in Enhanced Ecommerce
Google Analytics enhanced ecommerce enables the measurement of user interactions with products on ecommerce websites across the user’s shopping experience. It measures product page views, adding and removing products from shopping carts, initiated, abandoned, and completed transactions. Enhanced ecommerce comes with a group of predefined dimensions & metrics that represent info about the products sent to GA (e.g….
Create Advanced Dimensions in Google Data Studio via these 6 Formulas
Custom dimensions are one of the most powerful features in Google Data Studio. It allows you to manipulate and visualize data in tables or charts based on new groups or values you define. Google offers a variety of functions or formulas that can be used to create dimensions from any source and extract new definitions that can…
Troubleshooting Dynamic Remarketing Ads
Dynamic Remarketing is one of the most powerful solutions to drive more online sales. It took ad customization to a next level by showcasing products that are tailored to each individuals browsing behavior. However, the whole process of setting up dynamic remarketing could be quite complicated for many marketers, there are different specs in terms of feed…
Cohort Analysis for Performance Marketing
A cohort is a group of users who share a common characteristic, while cohort analysis is a study that focuses on the activities of a particular cohort. It allows you to compare how different cohort of customers behave over time and see the pattern of the lifetime value of a customer or a user. Examples…
Select The Best Chart For Your Report
Selecting the best chart or graph is very important to tell your story and communicate the information you want. In this article, we will learn how to choose the best chart for your performance report and data analysis based on our objective. To create a chart, you need first to understand why you might need…
Diminishing Returns in Performance Marketing
The law of diminishing returns is an economic principle stating that as an investment in a particular area increase, the rate of profit from that investment, after a certain point, cannot continue to increase if other variables remain at a constant. Let’s take a real-life example, suppose if you are thirsty then as soon as…