Monthly Archives: March 2021
Sending Events via Google Analytics Measurement Protocol API
The rise in data protection and privacy regulations has created new challenges that have serious implications on the entire digital industry. Web browsers like Safari and Mozilla have released a range of updates, like Intelligent Tracking Prevention (ITP), that work against tracking technologies by blocking third-party cookies and applying restrictions on the first-party cookies as…
Server-Side Tracking via Facebook Conversion API
The rise in data protection and privacy regulations has created new challenges that have serious implications on the entire digital industry. Web browsers like Safari and Mozilla have released a range of updates, like Intelligent Tracking Prevention (ITP), that work against tracking technologies by blocking third-party cookies and applying restrictions on the first-party cookies as…
Script to Copy Filters between Google Analytics Accounts
Do you have over 50 filters that you want to replicate and copy from one Google Analytics to another? Unfortunately, Google Analytics doesn’t allow to copy filters between different accounts, copying filters is only available for views within one Google Analytics account. However, I wrote this Google App Script that uses the Google Analytics Management…
Machine Learning inside Google Tag Manager
Machine learning has disrupted many sectors in our life including marketing. Marketers are now able to analyze large amounts of data and provide understandable analysis or results that can use to their advantage. There are many ML libraries and APIs that you can start using today to enhance your digital analytics and marketing results. Machine…