Monthly Archives: May 2017
Facebook’s Audience Network Analysis
Audience Network allows advertisers to extend their ad campaigns beyond Facebook to reach more audiences on third-party apps and websites where the targeting works by matching each person’s mobile device to his or her Facebook profile. At first, when Facebook introduced the audience network placement, we were very excited to test it out and see the results it…
Ad Position Analysis: How to Determine the Ideal Ad Slot?
Many advertisers believe that being at position 1 is the ultimate goal for the success of Google Ads campaigns. However, position 1 is not always the best for your business. There are many things that you should take into account when you determine the best ad position for your business. Is being at position 1…
5 Advanced Excel Formulas for PPC Professionals
Excel is one of the most powerful tools that can make you better and faster in PPC management, it’s a very crucial skill for every digital marketer. In this post, we’ll go over 5 formulas that will make your life much easier, starting from building campaigns, writing ads, and analyzing data sets. 1. IF contains this…
Google Ads Script to Export a Monthly Spend Report vs PO Number
Many media agencies struggle every month to generate a spend report for each purchase order number, so the finance team can settle accounts’ invoices and payments. The manual process can be time-consuming and mistakes could happen, especially if the number of accounts is large. To automate the process, we’ve written an MCC AdWords script that…