All posts by Ahmed Ali

Ex-Google with advanced digital analytics and marketing automation skills. If you are looking for a data-driven professional that will help you save time & money and grow cost-efficiently, you have come to the right person. Contact Me!

Advanced Performance Forecasting Techniques

Forecasting is a key element in conducting your performance media plans and campaigns’ success, before we explain how to forecast, we have to understand what regression analysis is. Regression analysis according to Wikipedia is a statistical process for estimating the relationships among variables. It allows us to make predictions about future outcomes by estimating the…

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Complete Guide to Facebook Advanced Matching

Cross device tracking is still one of Facebook’s biggest advantage over other competitors. Facebook uses cookies in combination with the Facebook ID to identify users across devices, moreover, on mobile devices they utilize the device identifiers such as Apple’s Identifier for Advertising (IDFA) and Android’s Advertising ID. However, there are limits to this approach, users might…

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