All posts by Ahmed Ali

Ex-Google, building MarTech and AdTech products, successfully shipped Sphinx Mind and GA4 Auditor so far. If you're interested in doing business together, Contact Me!

Advanced Performance Forecasting Techniques

Forecasting is a key element in conducting your performance media plans and campaigns’ success, before we explain how to forecast, we have to understand what regression analysis is. Regression analysis according to Wikipedia is a statistical process for estimating the relationships among variables. It allows us to make predictions about future outcomes by estimating the…

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