All posts by Ahmed Ali
Diminishing Returns in Performance Marketing
The law of diminishing returns is an economic principle stating that as an investment in a particular area increase, the rate of profit from that investment, after a certain point, cannot continue to increase if other variables remain at a constant. Let’s take a real-life example, suppose if you are thirsty then as soon as…
Advanced Performance Forecasting Techniques
Forecasting is a key element in conducting your performance media plans and campaigns’ success, before we explain how to forecast, we have to understand what regression analysis is. Regression analysis according to Wikipedia is a statistical process for estimating the relationships among variables. It allows us to make predictions about future outcomes by estimating the…
Automatically Import Refund Data into Google Analytics
Data Import is one of Google Analytics powerful features that lets you integrate data from a variety of external business systems to gain a better understanding of your customers’ behavior. You can import refund data into GA and even use the imported data for reporting, segmentation and remarketing, giving you a complete and accurate view of…
Complete Guide to Facebook Advanced Matching
Cross device tracking is still one of Facebook’s biggest advantage over other competitors. Facebook uses cookies in combination with the Facebook ID to identify users across devices, moreover, on mobile devices they utilize the device identifiers such as Apple’s Identifier for Advertising (IDFA) and Android’s Advertising ID. However, there are limits to this approach, users might…
4 Advanced Ways to Calculate Bid Adjustments
Now bid adjustments are available across mobile, tablet and desktop as separate elements where you can have more control over AdWords bidding at the device level. In this article, we will be going through 4 approaches to calculating device bid adjustment ratios, but before we do so, it’s important to mention this is an ongoing…