Monthly Archives: February 2017
Floodlight Tags Implementation and Configuration
Floodlight tags are used to track and report conversions in Campaign Manager, Display & Video 360 (DV360), and Search Ads 360 (SA360). Floodlight uses activities, tags, and lookback window to count conversions. A Floodlight activity is a specific action you want to track, such as purchases or sign-ups. For each action you want to track, you…
Facebook & Microsoft Ads Link Checker Script
Google has its own link checker script to monitor broken URLs for Google Ads. However, when it comes to Facebook Ads and other channels, it could be a bit challenging to find out broken links, essentially, that websites evolve, new pages get added, old pages are taken down, and links get broken and fixed. Keeping your…
Advanced Ads Customization via AdWords IF Functions
AdWords IF Functions allow advertisers to tailor ads by device or audience type. You can insert a specific message in your ads when a condition is met, based on who is searching and what device they are searching for. AdWords IF statement is similar to ad customizer which adapts your text ads to what someone…
Automatically Import Refund Data into Google Analytics
Data Import is one of Google Analytics powerful features that lets you integrate data from a variety of external business systems to gain a better understanding of your customers’ behavior. You can import refund data into GA and even use the imported data for reporting, segmentation and remarketing, giving you a complete and accurate view of…