Tag Archives: Paid Social
Script to Monitor Facebook Ads Change History in Google Sheets
Managing Facebook Ads campaigns can be challenging, especially when it comes to keeping track of changes and optimizing performance across different accounts. Although many Google Sheets add-ons allow exporting Facebook Ads reports to Sheets, none of them seem to support retrieving Facebook Ads change history. That’s why I developed an App script that automatically checks…
Facebook & Microsoft Ads Link Checker Script
Google has its own link checker script to monitor broken URLs for Google Ads. However, when it comes to Facebook Ads and other channels, it could be a bit challenging to find out broken links, essentially, that websites evolve, new pages get added, old pages are taken down, and links get broken and fixed. Keeping your…
Facebook Cross Device Analysis
Cross-device tracking is still one of Facebook’s biggest advantages over other competitors. Facebook uses cookies in combination with the Facebook ID to identify users across devices. Moreover, on mobile devices, they utilize device identifiers such as Apple’s Identifier for Advertising (IDFA) and Android’s Advertising ID. However, before we start explaining how to conduct the cross-device…
Complete Guide to Facebook Advanced Matching
Cross device tracking is still one of Facebook’s biggest advantage over other competitors. Facebook uses cookies in combination with the Facebook ID to identify users across devices, moreover, on mobile devices they utilize the device identifiers such as Apple’s Identifier for Advertising (IDFA) and Android’s Advertising ID. However, there are limits to this approach, users might…