Monthly Archives: May 2023
Detecting and Classifying Bot Traffic in GA4 with BigQuery ML
Bot traffic is a common problem for website owners, as it can skew analytics data and misrepresent user behavior. Bots can be used for various purposes, including web scraping, spamming, and click fraud, among others. In order to accurately analyze user behavior and make data-driven decisions, it is essential to detect and classify bot traffic…