Monthly Archives: December 2016
The A-Z Guide to Google Optimize
What’s Google Optimize? Google Optimize is the free version of the enterprise solution Google Optimize 360. It’s Google’s A/B testing and personalization platform. Like most A/B testing platforms, it allows users to run experiments and test variations of a site in order to optimize the conversion funnel and users’ experience. Moreover, it natively integrates with Google Analytics, which makes…
Google Ads Script to Exclude Locations Automatically
Recently, we had an interesting case with one of our clients where he always needed to exclude different locations from his Google Ads campaigns based on the business availability. This used to happen very often and the client used to come back to us every couple of days asking to exclude and include different certain…
Is my AdWords Account Fully Optimized?
Many performance marketers always want to know the secret to AdWords success. They wonder what advanced features other accounts use and what a master AdWords account looks like. I am sure you’ve heard this question many times, is my AdWords account fully optimized? Today we are going answer all of these questions, but before we…
Dynamic Product Pricing Using Ad Customizer
Ad customizer is an underutilized feature within the AdWords platform. It allows advertisers to dynamically insert content into their ads based on certain parameters pulled from a datasheet that they have uploaded. It adapts your text ads to what someone is searching for, which device she’s using, where he’s located, or even the date, time of day,…