Monthly Archives: October 2016
Automatically Import Cost Data into Google Analytics
Google Analytics allows importing cost data for non-Google campaigns where you can monitor performance across all your channels in one place. In this article, we will learn how to upload the cost data for your Facebook and Bing campaigns into Google Analytics automatically using Google apps script. Google apps script is a scripting language based on JavaScript that lets you…
Advanced Dynamic Remarketing Implementation via GTM
Have you ever wanted to set up dynamic remarketing tags, but your developers are super busy to implement the data layers? In this article, we will be using custom javascript codes to capture the dynamic remarketing attributes instead of populating new data layers to the website. The particular industry that we will cover here will be the Retail industry,…
Cohort Analysis for Performance Marketing
A cohort is a group of users who share a common characteristic, while cohort analysis is a study that focuses on the activities of a particular cohort. It allows you to compare how different cohort of customers behave over time and see the pattern of the lifetime value of a customer or a user. Examples…
Select The Best Chart For Your Report
Selecting the best chart or graph is very important to tell your story and communicate the information you want. In this article, we will learn how to choose the best chart for your performance report and data analysis based on our objective. To create a chart, you need first to understand why you might need…
Diminishing Returns in Performance Marketing
The law of diminishing returns is an economic principle stating that as an investment in a particular area increase, the rate of profit from that investment, after a certain point, cannot continue to increase if other variables remain at a constant. Let’s take a real-life example, suppose if you are thirsty then as soon as…
Advanced Performance Forecasting Techniques
Forecasting is a key element in conducting your performance media plans and campaigns’ success, before we explain how to forecast, we have to understand what regression analysis is. Regression analysis according to Wikipedia is a statistical process for estimating the relationships among variables. It allows us to make predictions about future outcomes by estimating the…