Feed Optimization via Google Sheets
How many times you wanted to change something in your Google Shopping or Dynamic Retargeting feed, but you had to wait so long for a web developer resource to free up. You just might have wanted to add a new …
Tag: AdWords
AdWords optimization strategies to better your CTR, lower your CPA, boost conversions, increase your conversion rate and improve your ROI.
AdWords Script to Check Ad Groups without Expanded Text Ads
AdWords no longer supports the standard text ads, any new text ads generated should use the expanded text ad format. So, if you haven’t made a full transition, you actually need to hurry up and migrate all of your standard ads to …
AdWords Script to Exclude Locations Automatically
Recently, we had an interesting case with one of our clients where he always needed to exclude different locations from his AdWords campaigns based on the business availability. This used to happen very often and the client used to come …
Is my AdWords Account Fully Optimized?
Many performance marketers always want to know the secret to AdWords success. They wonder what advanced features other accounts use and what a master AdWords account looks like. I am sure you’ve heard this question many times, is my AdWords …
Dynamic Product Pricing Using Ad Customizer
Ad customizer is an underutilized feature within the AdWords platform. It allows advertisers to dynamically insert content into their ads based on certain parameters pulled from a datasheet that they have uploaded. It adapts your text ads to what someone is searching …
How to Calculate Your Break-Even CPC?
There are many ways to determine what CPC amount to set for your campaigns, you can figure this out based on your targets, what you know about your business or the value of your sales. In this article, we will go …
Advanced Dynamic Remarketing Implementation via GTM
Have you ever wanted to set up dynamic remarketing tags, but your developers are super busy to implement the data layers? In this article, we will be using custom javascript codes to capture the dynamic remarketing attributes instead of populating new data …
4 Advanced Ways to Calculate Bid Adjustments
Now bid adjustments are available across mobile, tablet and desktop as separate elements where you can have more control over AdWords bidding at the device level. In this article, we will be going through 4 approaches to calculating device bid …